Advertising on PropertyTribes.com
As the U.K.’s most engaged landlord and property investor community, you should consider advertising your property-related product or service with us to reach targeted landlord eyeballs and create brand awareness.
People only become ‘engaged’ when they need something. That something may only be something that they need once or twice a year.
However, when they are not being experts in that specific ‘thing’ they still are part of the information world at some level and visit shared-interest social networks like Property Tribes on a regular basis. That level will be as part of the ‘communication’ or as part of the receiving and consuming of the communication and knowledge base. However, the desire to learn, grow, and connect in any field never ceases.
With access to information on the web being as accessible as it is and as instant as it is, the need for your ‘brand’ to be part of the ‘answer’ has never been so important.
Powering the answer via PropertyTribes is powering your brand, via powering the human need for information.
Powering a PropertyTribes category is similar to having your own social media hub curating material about the topic that your product/service can add value to. If your company does not have time for a fully-fledged social media content production, then this is an alternative solution – to leverage our massive content generating machine that attracts relevant eyeballs.
In summary, PropertyTribes delivers the three most important components of business on the web (according to Google):
- Social networks and targeted eyeballs
We are looking for strategic and non-conflicting partners to bring knowledge, expertise, and value to PropertyTribes for the benefit of your company, the community, and PropertyTribes.
It can be as simple as “powering” a category (with click throughs to your site), or a more bespoke solution to leverage more of PropertyTribes.
Powering PropertyTribes is easy, we have made it so. And it works.
At the time of writing (July 2021):
- 4,000 visitors per day
- 25,000 page views per day
- 6.5 minutes (on site) per visitor, per visit.
- 8 pages per visitor, per visit.
Our subscriber bases are significant (Data as at September 2021):
28K subscribers to google push notifications
22K subscribers to our email database
13.5K subscribers to our youtube channel
There are a number of options to choose from or we can work with you to create a bespoke solution to achieve your objectives:
This is where an advertiser “powers” one of our categories/tribes and can work well if you have a proposition specific to the discussions in that forum.
Here is a list of our categories. Many are sponsored, so please get in touch to find out if there is a suitable category available for your product or service. If necessary, we can create a category for you.
With category discussion, sponsors get a banner at the top of the category and at the top of each discussion with a click-through to their website.
These banners can be changed as often as you like, to make special offers, promote an event, or some other objective.
All our advertisers get rotational inclusion in our bi-weekly emailer to our landlord database.
We can also record a video interview with you to launch your category.
Category sponsorship starts from £150.00 plus VAT per month for the least busy categories.
All sponsored posts are aggregated via our bi-weekly emailer to 22K plus landlords, via our combined twitter following of 30K plus, and also via our google push notifications, circa 28K subscribers - at the time of writing - September 2021.
A sponsored post costs £395.00 plus VAT.
Sponsored posts are posted to our "Products and Services" Directory and remain on Property Tribes in perpetuity.
Here are previous examples of sponsored posts along with how many views they received and the level of engagement they attracted.
Sponsored video post
This is the same as a sponsored post, but we record a video to go with it.
We also send you the video file for your own youtube channel so the video can be used elsewhere on social media including your website, twitter, Facebook etc, so you have a tangible marketing asset to use outside of Property Tribes.
Example of a sponsored video post:
Japanese Knotweed - guide for landlords
The cost for this undertaken on zoom is £795.00 plus VAT. We can also undertake the filming "in person" - price on application.
Sponsored “push” notifications
With 28K plus subscribers to our google push notifications, we offer sponsored push notifications at £30.00 per notification which sends subscribers direct to your website.
We offer a “bundle” package of 10 x google push notifications for £250.00.
If there is a discussion particularly relevant to your product and service, there may be an opportunity to sponsor it.
You will get a banner at the top of the discussion with a click-through to your website.
This works particularly well if a topic is “trending” on our site.
A discussion sponsorship costs from £150.00 plus VAT per month.
Sponsorship of the entire site
You can sponsorship of the entire site with your logo and messages in the header, side bars and emailer.
This costs from £750.00 plus VAT per week and £2,500 plus VAT per month and could be combined with a themed week of content powered by your company around your domain expertise - see below.
Advertisers can “power” a week of niche content to create awareness of their proposition.
This takes the form of the home page header “Property Tribes powered by …. (your name and logo here).
Property Tribes works with advertisers to create 5 tranches of content, one to be published each day as branded content in the “promoted” box on the home page of the site.
This content is the featured content in that week’s emailer to our list of 28K landlords.
Sponsored Weeks cost from £850.00 plus VAT and can be combined with video production, costing from £1,850.00 plus VAT.
The video production themed week can feature an advert for your product/service on your videos on YouTube.
Our YouTube channel has over 1,000 videos and landlords (at the time of writing) spend over 100 days per month watching our video content.
In September 2021, our channel topped 1.4 million views and currently has over 13,500 subscribers. With over 8 years on YouTube, and with a TV production background of over 20 years in broadcast TV, we know what works!
We offer full service “branded content” video production as part of the above packages or as a stand-alone service.
This content is branded with your logo and is for the purpose of enlarging your own digital footprint. However, the videos can also be shared on Property Tribes and elsewhere, delivering eyeballs to your content.
We offer a monthly and quarterly video production day where we come to you and record 12 - 15 “branded content” talking head videos that can include industry commentary, FAQs, news, case studies, information and guides to your product/service, and much more.
With video giving you a 73 times greater chance of a Page 1 organic result on google, it is Google’s belief that video should be a prime mover in your web & overall digital strategy.
See our interview with Scott Sinclair of google on this topic.
We offer the option to spread your video production costs over 6 or 12 months, making this affordable to even smaller companies and creating a large tranche of video content in a very efficient and cost-effective manner.
Please contact us for an individual quote depending on your requirements. We work closely with you to create a bespoke solutions that delivers a tangible ROI.
Mobile video advertising
New to Property Tribes in 2018, this highly effective method of reaching landlords can now utilised.
Advertisers can buy a daily time-slot to present an advertisement on the mobile version of Property Tribes with a click through to their site. This is proven to produce high quality impressions and leads.
Speak to us about buying a daily slot on the ad server to get your product/service in front of landlord eyeballs at a cost-effective rate.
Prices start from £250.00 plus VAT per month for a 3 hour daily slot.
If you would like a package of advertising options or bespoke advertising/promotion, we can put together a bundle of activity that we believe will achieve the best ROI for your marketing spend.
This will be at discounted prices due to being a bundle of activity.
To enquire about advertising on Property Tribes please contact Vanessa Warwick on 07918 684598 or email her on [email protected].